Photoshop & Illustrator CC: Become a Professional Logo Designer
Learn all about logos, branding, and more with this Photoshop & Illustrator CC: Become a Professional Logo Designer course! By the end of this course you will not only have gained the design theory and creative know-how to come up with great logo designs, you’ll also have the technical skills needed to create them.
Length: 7.75 hrs
This title is available in the
Total Training All-Access library.
This Photoshop & Illustrator CC: Become a Professional Logo Designer online course will lead you through the entire logo design workflow from start to finish, using real world examples and step-by-step instructions.
You’ll start off with understanding the concept, functions and importance of logos. Next you’ll analyze some of the most recognized logos in the world and explore best practices and current trends in logo design. Plagiarism and copyright – very important topics for any creative job – are also covered at this stage.
Next you’ll take an in-depth look at the visual elements of a logo and two of the most important elements; typography and color. Following that, the nitty gritty of the logo design process and graphics fundamentals will be covered, before the most challenging stage; getting to know how Photoshop and Illustrator work and actually creating your first logo using both.
Step-by-Step Secrets to Designing Great Logos
Master the use of Adobe Photoshop and Illustrator for effective logo design
Explore the function of logos and why some work better than others
Discover the fundamental design principles behind great logos
Learn how to land clients and understand what they want from a design
Push your creative skills into an in-demand, specialized area
Combine Technical Skills with Creative Principles
Who should take this course?
While this course has been created with designers in mind, you do not need any previous design experience to complete is successfully. Small business owners, art students, prospective freelancers, or anyone looking to learn how to creative effective logos will be able to follow the material easily. A basic knowledge of Illustrator, Photoshop and design principles is helpful but not necessary.
A good logo makes a world of difference to a business. We’re exposed to branding, advertising and promotional messaging every second of every day. But a noticeable, attractive logo that stands out from the crowd can make your business stick in someone’s mind for longer than a fleeting moment. With the right design and placement, positive associations can form in a very short space of time; which means, basically, that logos are very important. This online logo design course will show you how to make yours count.
This course is taught using Adobe Photoshop and Adobe Illustrator, the two gold-standard software packages in the design industry. Photoshop is used for editing and manipulating images and photographs, while Illustrator is used to design graphics and visual elements. They have many similar features, so if you’re familiar with one, you’ll already have a good working knowledge of the other.
CHAPTER 1: INTRODUCTION
Meet Your Instructor
What You’ll Be Able To Accomplish With This Course
CHAPTER 2: GETTING STARTED
Introduction To Getting Started
An Introduction To Logo Design
What Exactly Is A Logo?
Why Do Logos Even Exist? What Is Their Purpose?
Most Logos Are Meaningless
Logos Identify Our Tribe
A Metaphor For Logos
Successful Logo Requirements
Logos For Small Business
A Brief History Of Logo Design
CHAPTER 3: LOGO FUNDAMENTALS: UNDERSTANDING THE BASICS
Introduction To Logo Fundamentals: Understanding The Basics
Can Only Artists Design Great Logos?
Why Small Business Needs Your Logo Design Skills
Guidelines And Best Practices For Logo Design
Analyzing Globally Recognizable Logos
Trends In Logo Design
Avoid The Cliche
Why Bad Logos Don’t Work
CHAPTER 4: A LOGO’S VISUAL ELEMENTS
Introduction To A Logo’s Visual Elements
Organizing A Logo’s Visual Information
Using Alignment Within Logos
Using Whitespace To Your Advantage
Creating Visual Interest With Movement
CHAPTER 5: THE POWER OF TYPOGRAPHY
Introduction To The Power Of Typography
Understanding Typeface Styles
Choosing A Typeface Hierarchy
CHAPTER 6: UNDERSTANDING COLOR
Introduction To Understanding Color
How Colour Is Interpreted
Brand Differentiation Via Color
How Many Colours Should A Logo Have
Understanding Color Spaces
CHAPTER 7: THE LOGO DESIGN PROCESS
Introduction To The Logo Design Process
Step 1: Getting Started With Client Questions
Step 2: Research And Information Gathering
Step 3: Brainstorming Ideas
Step 4: Moving To The Computer
Step 5: Presenting Your Best Ideas
Step 6: Final Logo Delivery
CHAPTER 8: GRAPHICS FUNDAMENTALS
Introduction To Graphics Fundamentals
Raster vs Vector Graphics
Alternatives To Photoshop
Alternatives To Illustrator
How Does InDesign Fit Into All This?
CHAPTER 9: ADOBE ILLUSTRATOR PRIMER
Introduction To Adobe Illustrator Primer
Getting Started With Illustrator
Understanding Paths And Anchor Points
AligningAnd Spacing Objects
Grouping, Locking, Stacking, And Duplicating Objects
Working With Color
Building Colour Schemes And Palettes
Advanced Typography Techniques
Mastering The Pen Tool
CHAPTER 10: ADOBE PHOTOSHOP PRIMER
Introduction To Adobe Photoshop Primer
Getting Started With Photoshop
Understanding Resolution And Resizing
Using Photoshop Layers
Creating And Modifying Selections
Handling And Formatting Text
CHAPTER 11: CREATING A LOGO WITH PHOTOSHOP AND ILLUSTRATOR
Introduction To Creating A Logo With Photoshop and Illustrator
Clean Up With Photoshop
Automatically Converting Pixels To Vector Shapes
Manually Tracing Pixels To Create Vector Shapes
Ideas For Logo Variations
Saving To Different File Formats From Illustrator
Saving To Different File Formats From Photoshop
CHAPTER 12: ADDITIONAL RESOURCES
Introduction To Additional Resources
Inspirational Resources For Logo Designers
How Much Should You Charge?
How To Find Clients
Geoff Blake is an award-winning instructor with nearly 20 years of experience creating online video courses. His goal is to help people gain serious web skills, helping them to expand their business, develop their projects, and yeah – make more money!
Geoff is a published author, having written ‘Ten Ton Dreamweaver’ with Peachpit Press. He also held a professorship at Seneca college, and ran graphics workshops at George Brown and Humber colleges in Toronto.