Illustrator, Photoshop & InDesign: Typography From A to Z

$119.00 $49.99

Illustrator, Photoshop & InDesign: Typography From A to Z is Your Typography Crash Course! Through the use of Adobe Illustrator, Photoshop, and InDesign, you will gain a solid foundation in the techniques used for working with type. You will also learn the theory behind typography design and its affect on user experience, digital publishing, and more!

Length: 5.75 hrs

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Description

For print media and the web – Typography is one of the oldest art forms in the world, and one that has remained important even through our move from the print to the digital age. This is because you don’t need technical know-how to master typography; instead, you need a keen eye for detail, a love of creating, and an appreciation of good design. If that sounds like you, then this Illustrator, Photoshop & InDesign: Typography From A to Z course is for you!

Highlights:

  • Understand typography fundamentals
  • Apply typography principles to digital and print media
  • Create outstanding text-based logos and designs
  • Learn how typography is perceived by audiences/customers
  • Typography Fundamentals in a Flash

Sample clip

Overview:
Each section of the course includes its own walkthrough exercises so that you can put the skills you have learned to practical use. You’ll start off by learning all of the terminology regarding typography (tracking, leading, kerning) and font classifications, and then you’ll examine concepts like how fonts impact a message, and how fonts are used in different media like advertising, web, print, logos, and so on. Finally, you will cover the essentials of digital publishing before concluding.

By the end of this course, you have both a theoretical and a literal understanding of typography, from how it is used to where it used to why it is used, and of course you’ll gain a solid foundation in the practical uses of typography too.

Who Should Take This Course?
This course has been created for anyone who loves typography design; print designers, graphic and web designers, animators, sign writers, and many more. Whether you’re a beginner or an intermediate, you’ll pick up a comprehensive skillset through nearly 6 hours of engaging and easy-to-follow training content. You can use any publishing software to follow along with the instructor; Photoshop, Illustrator, InDesign or just about anything else you have a basic understanding of.

Tools Used
Adobe Illustrator: The standard software for graphics design, and where you will do the majority of your work. Create any kind of illustration or digital art your mind is capable of thinking up, with any kind of typeface effect too.

Adobe Photoshop: Used for editing and manipulating photographs and images, but also with plenty of scope for font and typefaces Improve color, add special effects, remove blemishes, create your own images with font from scratch, and more.

Adobe InDesign: InDesign is a desktop publishing software application, usually used to create print media like posters, brochures, magazines, newspapers, books and signs (unlike Photoshop and Illustrator which are digital based). Usually the most popular Adobe tool among typographers.

CHAPTER 1: INTRODUCTION
Course Introduction
First typography exercise
Exercise walkthrough Part 1
Exercise walkthrough Part 2

CHAPTER 2: VOCABULARY
Introduction to Vocabulary
Introduction to Kerning
Introduction to Tracking
Introduction To Leading -part 1
Introduction To Leading -part 2
Cleaning Up Paragraphs
Fonts V Typefaces
Introduction to Typography Tools
Manipulating Type with Illustrator
Manipulating Type with Photoshop
Manipulating Type with InDesign
Vocabulary Recap
Vocabulary Quiz

CHAPTER 3: CLASSIFICATIONS
Introduction to Classifications
Standard Classifications Part 1
Standard Classifications Part 2
Classifications of Fonts Part 1
Classifications of Fonts Part 2
Classification Recap
Classification Quiz

CHAPTER 4: USER EXPERIENCE
Intro to UX
How fonts Impact a Message
How user Perceive a brand and True Purpose Part 1
How user Perceive a brand and True Purpose Part 2
UX exercise
UX Exercise Walkthrough
UX recap

CHAPTER 5: TYPOGRAPHY FOR ADVERTISING
App type Introduction
Print vs web
Point size of apps
Contrast
App font styles-weights
Font vs web assets
App Recap
App exercise introduction
App exercise walkthrough

CHAPTER 6: ADVERTS, WEB AND PRINT
Type in ads introduction
How text makes the sell
Foreign languages
Balancing text and images
Web vs. print advertising
Web advertising exercise
Web advertising exercise walkthrough
Advertising Recap

CHAPTER 7: TYPOGRAPHY FOR LOGOS
Logo introduction
Logo bonus lecture
Plain text logos
Altered Type Logos
Logo with graphics
Logo project introduction
Logo exercise walkthrough
Logo recap

CHAPTER 8: PRINT AND TYPE
Type in print introduction
Understanding print mediums
Sending files to printer
Food Ad truck introduction
Food Ad truck walkthrough
Type in print recap

CHAPTER 9: PUBLISHING
Digital publishing intro
Preparing files for digital use
Digital publishing is a combination
Digital publishing exercise Introduction
Digital publishing exercise walkthrough
Digital Publishing recap

CHAPTER 10: END DISCUSSIONS
Course Conclusion
Additional resources
Final Notes
Type Final Part 1
Type Final Part 2

Danny Wethern
Danny is currently a Lead Graphic Designer and Webmaster at an international marketing firm. He has also been a freelance designer, working with clients such as Ebay & SpeedGauge. Danny prides himself on his ability to work seamlessly to communicate concepts through a brand’s visual identity. Danny studied Graphic and Web Design at the Art Institute of Portland.

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